we show you in 3 chapters, why we are succeeding while other’s are not

investor update q3

(4.8/5 on 1000+ reviews)
ingarden investor update

the 3 chapters

1. our customers are ones other brands dream of

2. US investors love the ingarden business model

3. we profitably acquire new customers

enjoy in just 5 minutes reading time

the 3 chapters

chapter 1

1. our customers are ones other brands dream of

1

our customers repeat purchase:
>2.7 orders per subscriber and
>$215 CLV for Q1 and Q2 subscribers (>72% return rate)

2

our customers are different:
>70% of customers are 35+ years old (n = 340)

3

our customers come to ingarden:
>75% pull marketing customers (referral, organic, ... - n = 70)

our customers repeat purchase

the 3 chapters

chapter 2

2. US investors love the ingarden business model

1

Mariana filled up the pipeline in just 3 weeks: gather VC, torch capital, patra capital, st. louis angels, Venice Ventures, foodhack, seaside ventures, fairbridge, first round angel network, i3 equity, steven schapera, colin sapire, and more.

2

we have received an open invitation from Founder Institute, the accelerator that feeds into Y Combinator

3

we were proactively contacted by SevenVentures (Pro7 Sat. 1 Venture Group) and selected as 1 of 6 start-ups at the CEMS start-up challenge

don't take it from us, listen to what US VCs are saying

the 3 chapters

chapter 3

3. we profitably acquire new customers

1

new website increases efficiency. now we are taking it to the next level through further optimizing the journey by mirroring the ad & landing page (>4% CVR on initial tests).

2

new pricing plans (new website funnel) achieve 1st/2nd order profitability, while simplifying purchase decision & increasing subscription rate

3

new ingarden flex model enables full subscription & re-commerce: lowering the hurdle for the first purchase to <15$, while effectively lowering COGS through refurbishing our high quality devices

with our new website, we already increased efficiency

frequently asked questions

what’s the fundraising strategy now?

as you can see, we are on track to raise money in the US in the next couple of months. however, to gain time, we need an additional investment of 400k (minimum) from our existing investors now (this month).

what are the terms?

SAFE note with:
- 20% discount
- $10m cap (tbd)
- $1m conversion threshold

how much investment do you need in total to become profitable?

1.5m to be profitable in 2024

what is your burn?

ca. 50k per month.

what are the latest numbers?

see download link below.

should I make intros to VCs now?

yes, please introduce to Mariana@ingarden.com for US and christian@ingarden.com for EU - see below for the latest teaser.

your management team & advisors

yenal, christian, mariana, norbert & monique

talk to us